The Apprentice Episode Rating Graph

Week four of Sir Alan Sugars search for his apprentice. Sir Alan Sugar challenges the teams to set up their own cosmetics business.

It's time to see how well the candidates can negotiate, as they have to buy ten items for the lowest amount of money. It may seem to be a relatively simple task, but Sir Alan has asked for one particular item that the teams may have to look extremely hard for.

Alan Sugar sends the candidates to Margate on the Kent coast, where they are challenged to produce an eye-catching series of posters and leaflets designed to attract tourists to the seaside resort.

The final week and only two candidates remain in the compitition. With former colleagues coming back to help, or possibly hinder, the final task of the season is to plan and present ideas of what to do with a £120 million site that Sir Alan has recently bought. This time however, the final boardroom will reveal who has been hired.

With one candidate fired last week, the remaining 15 are given the task to design products for dogs. These ideas must then be presented to three pet stores.

Lord Sugar meets a fresh batch of candidates in his search for an apprentice, as another series of the business-based reality TV show begins. The first task for the candidates is to produce a range of sausages ready for sale the next morning. They are given a crash-course in crafting the perfect sausage, before hitting the streets at the crack of dawn in the hope of selling their stock, under the watchful eyes of Nick Hewer and Karren Brady. At the end of the day, one candidate will be fired.

The candidates are given the task of a new breakfast cereal with a brand identity including a name for the cereal, design for the box and film a TV campaign that will appeal both to the parents and the children.

After a punishing first task, there is no let-up for the candidates, as Sir Alan challenges them to set up a catering service for busy professionals in the City of London. In tough economic times, the teams must agree a distinctive identity to stand out from the competition and win new customers.

It's time for the candidates to practice their sales technique once more, as they have to sell live on TV to the public. However, this task is not as simple as it may seem, as the teams are also required to choose which specific products they want to sell.

The seven remaining candidates find themselves looking for an innovative product that could do well, with each team pitching their choices to retailers.

After facing a multitude of business tasks and a tough interview, the two finalists now face one more challenge – helped by old friends, each finalist must market a brand new box of chocolates, pitching their concept to a panel of business and chocolate experts.

It's time for the five remaining candidates to face the interview process. Three candidates are set to face the chop, as Sir Alan looks to choose the best of the best from the final five.

The candidates set off on a two-day business trip to Marrakesh, where they are challenged to find the best deals possible when buying 10 items in the city's markets. The budding entrepreneurs race against time and tempers flare as the deadline approaches.

The eight survivors try to succeed in the world of fashion at Top Shop in Oxford Circus, London.

This week the two teams have to create a new piece of portable gym equipment and create a poster advertising it. They then have to demonstrate the equipment. At the end of the show one of the candidates from the loosing show is fired by Sir Alan.

Sir Alan has developed a new venture for business flights – the Amsair Card – and instructs each team to come up with a promotional campaign for it, including a video and billboard advert, pitching their concept to advertising experts.

The eighth task starts with an early morning trip to Waterloo Station, but the teams are not going anywhere; underneath the railway arches is a big screen with a message from Lord Sugar. He tells the teams to take a look around; they are surrounded by graffiti, and this is what they will be selling next. The teams have one day to meet and convince up-and-coming urban artists that they are the right team to represent them in a one-off gallery sale.

The candidates must rent out expensive sports cars.

The final 4 candidates, Sarah, Tim, Paul and James are interviewed by Sir Alan's top executives. The executives give their opinion on each of the candidiates and Sir Alan takes the advice of the executives and then sacks two candidates. After a final grilling boardroom, James is fired first then Paul is fired, this leaves Sara and Tim for the final.

Travelling north for their next challenge, each team must choose two innovative products, and then sell their choices to the right markets within two days.

It's all about satin and sequins as Sir Alan Sugar sets both teams the challenge of selling wedding dresses at a wedding show at the Birmingham NEC. The candidates have just one day to visit specialist bridal businesses and select gowns that will be popular with brides-to-be at the show. Success in this task will depend on choosing the right products to sell - and with more than 300 exhibitors at the show, the competition is tougher than it's ever been before.

Four weeks into his search for an apprentice, Sir Alan challenges the teams to set up their own photography business at a busy shopping centre on the outskirts of London. Charged with taking and selling photos, the teams must work together to rake in the money.

The candidates have to create their own brand of trainer.

It's down to the farm for our Apprentice wannabes, as the teams take on an ice cream making challenge. Alpha and Renaissance must make three new flavours, and then launch two of those products into the untapped London market. The team which secures the most orders, by value, will win.

It's time to see if the teams have a sweet tooth, with this weeks task involving the manufacturing and selling of sweets at London Zoo. The teams must decide which target market to aim for - parents or children - as well as integrating within the zoo and it's main animal attractions.

The candidates must design their own brand of tissues, and create both a TV commercial and printed advertisement in order to promote the product.

The candidates attempt to crack the rural market at the Royal Bath and West show.

The teams are at the Science Museum, where they have to select two innovative new products to sell to trade. One of the members of the team which loses the challenge is failed by Sir Alan at the end of the show.

The candidates are tasked with taking a collection of items given to them by Sir Alan Sugar and selling them for the most proffit.

The remaining four candidates are split into two teams to develop and present a new type of fragrance. The teams are joined by former candidates, and with only the winning team able to get the chance to work with Sir Alan, they must overcome this final hurdle in a bid to become the next Apprentice.

To start of the new season, Sir Alan sets the task in which two teams, separating into the girls and the boys, have to sell fish out on the streets of London. There was much talk of the boys' team splitting into two factions: the first of these contained Alex, Simon, Lee and Ian while the second consisted of Raef, Michael and Nicholas. Coverage was shown of all members of the boys' team; however, some members of the girls' team (notably Shazia, Lucinda and Jenny) had almost no coverage in this week's episode.

The final, one contestant is hired by Sir Alan Sugar.

The final two candidiates are put through their final challenge - to create a themed event on a boat. Both candidiates are given £5000 and some advice from Sir Alan, before they start the task they choose to pick previous candidates to help them on their task. Tim chooses to run a fashion event on the boat while Sara chooses a wine tasting event.

This week the two teams have to create a range of greetings cards for a new occasion. Three members of the loosing team end up in the board room with Sir Alan where one of them will be fired.

On Week 11, the remaining 4 candidates are going it alone as they go into interview process again with 3 of the best of the people to help Sir Alan to make his decision on which two people to get fired.

This week, the nine remaining candidates are given the task to sell second-hand cars. With only a 10-hour time limit, they need to convince as many customers as possible to part with their hard earned cash.

The teams must select products which they believe will sell the best during an hour of live television. They must then sell these on-screen themselves.

The remaining candidates head to Pinewood film studios in Buckinghamshire, where they are challenged to create personal movie experiences that give consumers a chance to star in their own feature films. Both teams stretch their creative muscles and put together car races, rollercoaster rides and encounters with sharks, before visiting Westfield shopping centre in London to promote their creations to the public.

The remaining ten candidates get a special treat from Sir Alan, as they take a trip across the Channel. However, this will be no holiday, as the two teams are set the task to make as large a profit as possible by selling British food to the French.

As only six contestants remain, each team must let property. As usual the team that brings back the least amount of money, will lose, and one member, will get fired.

Lord Sugar asks the candidates to design a brand new board game.

The candidates have to choose from a selection of innovative products which have never been seen before in the UK market. They are then required to sell as many of the three products they have chosen to retailers.

Sir Alan Sugar begins a new search for an apprentice for 2006 amongst fourteen new candidates. For their first task, they must purchase produce within a budget of £500, before up-selling their stock for a profit around Hackney.

Each team is tasked with running their own DIY business, securing work around London alongside one of two contracts arranged by Lord Sugar.

Alan Sugar challenges the remaining candidates to set up their London tour company and provide open-top bus excursions for tourists. The budding entrepreneurs also have to map out walking routes to show visitors a lesser known side of the capital, and bid for a potentially lucrative deal with a travel agency.

The Apprentice returns with 16 brand new contestants, who will battle it out week-by-week for the chance to win a six-figure salary as Sir Alan Sugar's new apprentice.

Lord Sugar tells the candidates that he wants to test their negotiation skills.

Sir Alan Sugar puts 16 applicants through the job interview from hell. After an exhausting first task, the applicants are challenged to set up an overnight laundry business. They persuade customers to part with their washing (including hundreds of sheets from a hotel chain) then clean into the early hours. The following morning, following Sir Alan's warning not to lose a single sock, they return the clothes. Sir Alan's aides Nick and Margaret watch, and a second applicant will be fired.

The candidates must come up with a unique piece of flat-pack furniture, before producing prototypes and pitching their products to retailers.

Sir Alan has a new shopping list of ten items to be found, testing each team's negotiating skills on sourcing and bargaining for the best deal with each purchase.

The candidates are set a 21st-century task - creating video channels for YouTube.

The candidates are asked to create a brand new range of premium puddings.

The two finalists must launch their businesses with the help of some former candidates.

The teams must represent British crisp companies hoping to break into the German market.

The teams take on the job of raising money for Great Ormond Street Hospital, each designing a themed calendar and pitching it to retailers as a test of their creative and pitching skills.

The remaining candidates are interviewed by four of Lord Sugar's trusted advisers.

With only 6 people left, Sir Alan will set another challenging task. Brought aboard the Grand Princess as it travels between Istanbul and Naples, each team is tasked with providing a special event for passengers in which success comes from good sales and customer sanctification.

There's no place to hide as the final five candidates face four of Sir Alan's trusted advisors in face-to-face interviews.

The teams interview suppliers of baby equipment, select two products, and sell them on to a potential 10,000 customers at the country's biggest baby show.

The sixteen new candidates meet Sir Alan for the first time and receive their challenge. They have to start cleaning companies and make as much money as possible. At the end of the show the first of the hoepfuls is fired.

Lord Sugar looks back on the candidates who fell before the final hurdle and the tasks that took them to the brink.

The final episode of this series sees Lord Sugar name his business partner. The final four candidates are called to the Institute of Directors in the City, where Lord Sugar asks them to pitch their business concepts to him right there on the spot. Then it is down to business with Margaret Mountford, Mike Soutar, Matthew Riley and tough-talking Claude Littner.

As this series of The Apprentice draws to a close and the tension mounts, this programme profiles the remaining five candidates. Revealing the true stories behind the super confident egos, we discover what really makes these budding business men and women tick. Parents, friends and employees, along with Lord Sugar's trusted aides Nick Hewer and Karren Brady, discuss the strengths and weaknesses of the final five personalities, and look back over their journey in the process. Plus we hear from their fans back home, and find out just who are the Final Five.

Lord Sugar turns the candidates' attentions towards the highly profitable keep fit industry. The teams have two days to devise and brand a new fitness class that reflects recent popular trends like Zumba or Body Pump, which attract gym members to classes in big numbers. They must then pitch their routines to leading health and fitness chains, who will pay for the rights to run them if they like what they see.

The candidates seize the opportunity to impress Lord Sugar as they take over an industrial bakery. The teams are each given a market stall from which they try to tempt hungry customers with their baked goods, and they go head-to-head to pitch for the business of a high-class hotel, a restaurant and a coffee shop. Nick and Karren keep an eye on proceedings as the teams work to keep up with orders, and when the teams face Lord Sugar in the boardroom, one candidate is fired.

With just two more tasks remaining, the remaining aspiring entrepreneurs go under the microscope, revealing the real people behind the businesswear.

As the series draws to a close and tension mounts, this programme profiles the remaining five candidates, revealing the true stories behind their super-confident egos.

Week three and the candidates are summoned to London’s Regent Street Cinema for an exclusive screening. Lord Sugar reveals they must create a new preschool cartoon aimed at two-to-four-year-olds to pitch to industry experts. One team showcases incomplete characters, whilst the other presents a sketchy storyline.

This week, candidates create a new virtual pop star and music video before pitching for sponsorship. Dodgy design and mediocre music leads to one candidate being declared a flop.

This year's 16 candidates set sail from Portsmouth, their first task being to come up with marketing campaigns for a new cruise liner.

It's week six, and the candidates jet off to the cosmopolitan city of Dubai. Here they must put on a corporate away day for two international clients based in the city. While one team shows off the glitz and glam of the city, the other goes for a more traditional approach in the desert. But it's the team with the most profit at the end that will win. Back on home soil, it’s the end of the road for another candidate.

Ahead of the final, Lord Sugar looks back on the tasks from this year's series and assesses the candidates' performances. The business tycoon also looks back on the boardroom bust-ups and goes through the best decisions made by the contestants, as well as the worst - including five-star hotel rooms painted in shades of trifle, modern cars in medieval villages and getting lost while showing paying customers around Bruges.

An in-depth look at the final five candadiates, featuring interviews from family, friends and loved ones, as well as Lord Sugar’s trusted aides Baroness Brady and Claude Littner.

For week ten, the candidates are tasked with creating and branding a new dog food before pitching to major retailers. In the kitchen, one team wrangles with their recipe, making a dog’s dinner of their signature dish, whilst on the other team a premium product fails to deliver. On the branding teams, candidates bicker to be top dog. With plenty to chew over, Lord Sugar sends one candidate for walkies.

With the final just days away and Lord Sugar on the cusp of choosing his new business partner, we look back on the candidates who fell before the final hurdle.

The candidates jet off to breathtaking Türkiye to run corporate away-day experiences. Prioritising profit and substandard service result in another candidate being fired.

The teams are sent back to school as Lord Sugar reveals that for this week’s task they will be creating a toy for 6-8-year-olds.

With Lord Sugar on the cusp of choosing his new business partner, this programme provides a chance to look back on the candidates who fell before the final hurdle, and the tasks that tested them to the limit. From making beer and selling caravans to thinking up an online dating concept, this year's budding business partners have been pushed to breaking point. Lord Sugar takes us through the best, and worst, decisions made by this year's candidates, and explains how each week he decided who would hear the fateful phrase 'You're fired!'.

For week two, the candidates are summoned to Hutong at The Shard in Central London. Lord Sugar reveals that they will be manufacturing savoury bao buns to punt to the public and a bespoke sweet bun to sell to a corporate client, with the team who secures the biggest overall profit winning. One team bites off more than they can chew with a Jurassic-themed bun, leading to explosions in the kitchen, while the other team are left in short supply after a maths meltdown. In the boardroom, one member of the losing team is sent packing.

The two finalists go head-to-head one last time to become Lord Sugar’s new business partner and win his £250,000 investment. With the help of some familiar faces, they must launch their business, create a new brand for their company, produce a digital billboard, direct and edit a TV advert and design a metaverse, then pitch it all to Lord Sugar and industry experts at a black-tie event.

Lord Sugar’s search for a new business partner is back, and this year’s 18 candidates kick things off on the magnificent Caribbean island of Antigua. Under the watchful eye of Baroness Karren Brady and Claude Littner, the teams must sell and run bespoke tours. After bickering on the beach and some woeful negotiations, back in the boardroom, one candidate is sent packing.

The candidates' next task is creating and branding a new non-alcoholic drink and hosting a launch event where they will be pitching and selling to leading retailers.

Some familiar faces are back to interrogate the business plans of the final five, and with £250,000 in touching distance, there’s tears, tension and tough love.

In a tourist hot-spot in north Wales, the candidates run their own highland railway, quarry tour and zip line.

Two finalists will be tasked with launching a new business and pitching it to Lord Sugar for the chance to win his £250,000 investment and become his next business partner.

The teams design a kids' banking app and accompanying money box to pitch to industry experts, but an absence of education and disjointed designs lead to one candidate being fired.

Lord Sugar asks the candidates to don their lab coats and goggles as he challenges them to create and sell their own perfume.

The candidates turn crops to cash. It's team tomatoes versus team potatoes. But over-promising and dicey decisions mean that when they return to the boardroom, another candidate is given the chop.

Lord Sugar challenges the candidates to create and market a new rollercoaster.

The teams are called to a warehouse in Essex; Lord Sugar tells the candidates that this is how he started out, buying wholesale goods and selling them on for a profit. Both teams are given 150 pounds to spend on products of their choice, with Essex as their selling ground. Products are purchased and hopes for big profits are pinned on a collection of mops, MP3 players, fake tan and false eyelashes.

The candidates enter the choppy waters of the fish business, sourcing a catch of the day and creating a fish dish to sell to the public.

Lord Sugar sends the candidates to the historic university cities of Oxford and Cambridge, where they will attempt to procure nine items that are associated with both places.

It is week six, and Lord Sugar sends the candidates to Scotland, where they must make gourmet grub and sell it on the streets of Edinburgh. The teams decide on Italian meatballs and Scottish stew, but before heading north there is a spot of market research at one of London's fancy street food fairs. It is clear from what is served up that there is more to this business than dishing up a burger and chips.

The candidates are sent to buzzing Brighton and Hove, one of the fastest growing cities in the UK. Here, amongst the bustling streets, the candidates must secure and negotiate nine items synonymous with the area. The team that secures the most items at the lowest prices, wins. Then, back in the boardroom, it’s rock bottom for another candidate.

It's week eight, and the candidates' task is to host immersive events in Shropshire. They must sell tickets, book entertainment and organise food and drink. The team that produces the biggest overall profit wins. One team deals with confused convicts, whilst the other team narrowly avoids a dining disaster. In the boardroom, it’s lights out for one candidate as they’re told ‘You’re fired’.

The teams are challenged to create, manufacture and sell their own ranges of ice lollies.

The five remaining candidates are put under the microscope, revealing the real people behind the business wear.

It's week seven, and the candidates must design a new lunchbox aimed at six-to-eight-year-olds, along with an app to encourage healthy eating. For one team, a clear vision helps them take a bite out of the market. On the other, poor decisions and a lack of vision leads to dreary designs. In the boardroom, there’s no such thing as a free lunch as one candidate is fired.

For week nine, the candidates must design a new men’s skincare product, then pitch it to industry buyers. For one team, wrangling over a recipe leads to a disastrous skin-staining goo, meanwhile a lack of creativity on the other team results in an unoriginal concept. In the boardroom, Lord Sugar decides to wash his hands of not just one candidate, but two, in a shock double firing!

The candidates are called to the restaurant at the top of the Gherkin in London, where they learn that their latest task is to create and brand their own ready meal. At the end of the show one of the candidates from the losing team is fired by Lord Sugar.

As the final looms, Lord Sugar takes a look back to the tasks he set for this year's series of The Apprentice. From an unexpected resignation and making disastrous health snacks, to shampoo branding and selling pet accessories, he relives all of the mistakes, doomed decisions, and other notable events that occurred during the process, and provides his reasons behind each firing he made amongst the candidates for the process, which ultimately whittle them down to the two finalists for this series.

In the penultimate episode, some familiar faces return as the final five entrepreneurs and their business ideas are interrogated by Lord Sugar’s trusted advisors. A deep dive into their business plans reveals fictitious figures, crazy concepts and absurd ambitions. For one candidate, it’s the end of the road as Lord Sugar tells them 'You’re fired'.

For their first task, Lord Sugar’s candidates are sent to Austria to sell and run alpine tours. Poor sales and bullish negotiations mean it’s auf wiedersehen for one candidate.

The candidates launch an environmentally conscious fashion brand, but after risky style choices and run-of-the-mill designs, another candidate is sent packing.

After the men had bought their flowers they left the market to get a cup of tea – without any of the roses they had paid for. Whoever had bought the roses had failed to arrange it and Tim, the project manager, had not noticed either. Luckily Matthew had realised and in a panic they all ran back into the market trying to find the stall they bought the roses from – the problem was that no-one could remember exactly where it was. Eventually they found it and the whole team were relieved.

The teams must create a new chocolate Easter egg to sell to industry buyers, but faults with flavours and scrambled branding lead Lord Sugar to crack down on another candidate.

The two finalists come head-to-head as they launch their businesses and pitch to Lord Sugar for the chance to become his next business partner and win the £250,000 investment.

Lord Sugar asks the teams to set up second-hand shops in London's fashionable East End, home to a thriving market in retro and refurbished household goods. The teams must source second-hand stock from auctions, junk shops and car boot sales, and resell at a profit during a one-day-sale from their respective shops.

Lord Sugar kicks off the new series with a task like no other. Sixteen candidates are sent to South Africa to set up wine and safari tours.

As usual, this week, the candidates need to make as much money as possible. However, in a test of entrepreneurial skills, the candidates are free to do whatever they want from a small starting fund given to them by Sir Alan.

Lord Sugar summons the candidates to Crossrail’s leafy roof garden, nestled above the new Elizabeth Line station in Canary Wharf, where he sets them a gardening task. The teams must set up their own urban gardening business, carrying out commercial and domestic jobs across London. On day one, both PM teams visit corporate clients to pitch a plan and secure a price for a large rooftop renovation.

The teams must design an electric toothbrush aimed at children aged between six and eight, as well as an accompanying app that encourages them to brush their teeth.

It's week four, and the candidates are sent to Shakespeare’s birthplace, Stratford-upon-Avon, to secure nine items. After a comedy of errors, tragedy strikes for one candidate.

This week, candidates create and advertise their own hot sauce to pitch to experts. Basic branding, absurd adverts and critical errors lead to a shock result in the boardroom.

As Lord Sugar celebrates his 70th birthday, the contestants are tasked to a shopping spree across London to purchase items that mark milestones in his life and career. The candidates have one day to find nine specific items at the best possible price, before meeting at the House of Lords. For one team, there is confusion over the mystery object, while poor planning leaves the other team lagging behind. In the boardroom, Lord Sugar gives out warnings, as well as hefty fines, before sending one contestant home.

Lord Sugar looks back at the candidates who fell before the final hurdle and the tasks that took them to the brink, with the help of some previously unseen boardroom moments.

The candidates must create an advertising campaign to persuade UK tourists to visit Finland. Finland is known as a winter destination, but this campaign must entice us to visit during the summer.

The candidates gear up to design, brand and pitch their own electric driverless vehicle.

The candidates try to tap into one of the UK's biggest markets - pet products.

The candidates are tasked with branding an electric motorbike and creating an advertising campaign before pitching to a panel of experts. Passionate about motorbikes, one project manager has his vision ignored, while the other team's advertising campaign backfires when they focus on story rather than subject. In the boardroom, sparks fly as one candidate is fired.