American fast food sales are down and images of Ronald McDonald are being burned in the streets - could this be linked to Prentiss McCabe's healthy eating campaign? Or is this a backlash of anti-American feeling post-Iraq?Whatever the cause, the Prent

The staff of Prentiss MacCabe are worried their phones are being bugged. Charles and Martin have a meeting with their client, the home secretary. The government want to introduce the unpopular identity card and are in desperate need of a PR agency.

A hugely lucrative golden handcuff deal is jeopardised when one of Charles' most successful clients, the stand-up comedian Alan Boardman, is caught on CCTV camera beating up his girlfriend in the Ikea car park. The strategy Charles proposes to save his career is, even by Prentiss McCabes' shoddy moral standards, as unethical as it is shocking. An apocalyptic end seems inevitable for the sultans of spin. Meanwhile in an attempt to sex up their image, the Tory party have approached Prentiss McCabe to launch a youth-led campaign - should they choose as their anthem I Have A Dream by Westlife, It's OK by Atomic Kitten or Blue's All Rise?

Successful novelist Roddy Growse orchestrates the appointment of Prentiss McCabe to represent The Real Country Union, a pressure group that has decided to launch itself as a political party. The group is the brain child of Lord Harcourt who in Charles' ju

Prentiss McCabe client, Nigel Harting, is a celebrated presenter of television history programmes, who specialises in revealing sensational facts. But he has a secret. Newspaper editor, Marcus Payne, has discovered that Nigel plays fast and loose with his sources. A letter in Latin proving that Anne of Cleves was actually a man is an outright fake. Marcus agrees to shelve this career-destroying revelation if Charles can dig up some shocking and rather more tabloid-compatible filth about Nigel's private life. Meanwhile, Prentiss McCabe is saddled with Big Brother contestant Teresa, recruited as a client because she stripped in the shower. She is now revealed as a bully and a bore and demands that Martin supervises the promotion of her huge and appalling novel.

How does one go about re-launching a junior shadow spokeswoman who has been marginalised in the Tory party? She referred to her leader as ""pork bum"" and her last ditch attempt to stay in the mainstream of politics is to sponsor a 'Right To Retire' campaig

The team at Prentis McCabe assume thet Charles is in jail for another month, so they prepare to tackle their new client , Artist, Dean Wheelwright (Richard Katz). It is their job to get him to eneter and win the lucrative turner prize for the years beast contribution to art. However he says he does not want to eneter, so they have a problem.

Martin and Jamie sense that the world of PR is changing. The profession has developed such a bad reputation that it could do with a bit of spin-doctoring itself. To show that they can make a good impression as well as making money, Prentiss McCabe takes p