Everyday guy Ben has unknowingly been cast on a fake reality competition show, The Goat, surrounded by actors scripted by a team of writers. However, he puts the entire production on high alert when he is immediately suspicious of a fellow contestant.

Ben becomes the honorary Goat Keeper and plays the game harder than ever expected as he identifies potential threats to his alliance.

Ben begins questioning the reality of the show after a prank gone wrong, and the actors and producers leap into action to quell his suspicions.

After Ben loses a challenge that was rigged for him to win, the writers pivot the day's storyline to keep him fully invested in the game.

The producers try again to give Ben the win he desperately needs, as a scripted "showmance" gets hot and heavy, forcing brewing tensions in the house to bubble over.

Ben meets a distinctive figure in the world of The Goat who brings a mysterious and very important message, but he later suspects that his days in the house are numbered.

Ben has the opportunity to win his way back into the house and compete for $100,000, but when the challenge rigged in his favor goes sideways, producers can only hope that Ben will fight his way to victory.

As The Goat winds down to its final four, an unlikely and vengeful winner of the challenge puts Ben's closest ally in jeopardy.