In the premiere, Shinesty—a party clothing brand run by two college friends—unveils their last marketing ploy, the Shinebago mobile store. The crew descends on a Denver mall and tries to steal customers before security kicks them out.

Shinesty is launching a new line of "banana hammocks," and all the guys have to model them in public for a photo shoot. Sally the photographer struggles to corral six dudes in nut-huggers and a dozen unruly wiener dogs.

The Shinesty interns compete to become "Intern of the Summer" and win a $500 bonus and a crappy trophy. Sally's Dad comes to town to visit and winds up protecting her from a pervert.

When workaholic CEO Chris wants to spend his birthday at the office, the Shinesty crew kidnaps him and forces him to party. Meanwhile, the girls plot to find lonely customer service rep Bryan a lady.

Shinesty gets a chance to pitch on a major new piece of business on the same weekend as copywriter Kristen's wedding. They work hard, play hard, and hangover hard on the morning of the big meeting.

The team doubles down on Christmas by producing twice their usual holiday inventory. They hustle to pull together a "winter" photo shoot in the middle of summer, with the help of snow stolen from an ice rink and a very bad Santa.