How _waterproof_ is waterproof makeup? A little? A lot? Can your foundation last a trip to the pool? Would your eyeliner hold up against the harsh waves at the beach? And could your mascara survive a night of crying? Today we're putting these brands to the test to find out how to make your makeup waterproof!

Which YouTuber has the BEST drip? From Ryan Trahan to Anthony Padilla, and Emma Chamberlain to Safiya, we are going to find out WHO has the best style…by wearing their iconic fits for an entire week!

Should you TOUCH GRASS? No, we're not insulting you. We literally are asking... should you TOUCH grass? Does going outside, pressing your palms against the luscious blades of grass, and sitting in nature actually have any benefits? Or should we all just stay inside forever?

You've been asking for months, loyal Theorist, and today we finally answer: which clothes would help you survive a nuclear apocalypse? With Fallout on Amazon Prime making waves in the cultural conversation, we knew we HAD to answer the question for you. Do we need super high-tech survival gear? Or can we just wear jeans and a t-shirt? Let's find out...

Are you a “Swiftie,” Loyal Theorist? If so then there’s a good chance you saw Taylor Swift perform live during her Eras Tour… that is, if you could get tickets to it. She has a setlist consisting of her best hits: 22, Look What You Made Me Do, Anti Hero, You Belong With Me, Shake It Off, and 40 other songs. It is over THREE HOURS! Trust us, it was a STELLAR setlist that gave a glimpse into every Taylor Swift era. But it got the Theorist gears turning. Why is Tay-Tay flipping between looks faster than we can say 1.. 2… 3… Let’s go Swift!

SHEIN. You’ve seen the mega brand. Maybe you’ve even worn it? But did you know they are complete and utter THIEVES? More than once they’ve stolen designs from smaller creators such as Blogilates. But do you want to know the crazy part? It’s actually LEGAL! Watch to hear full story.

If you’ve been to any sporting event recently, chances are you’ve seen fans wearing some SILLY hats. You know what we’re talking about, right? Those oversized foam ball caps aren’t a joke, though; in fact, they’re the NEXT big fashion trend. It’s no wonder the likes of Josh Allen, Brian Robinson, and Ludacris are all wearing these things. But why? Let’s talk about it…

You’ve heard the term “killer heels,” right? Like “these heels are KILLING my feet.” But that got me thinking... Could a high heel ACTUALLY be used as a weapon? Today we’re slinging stilettos as we put the question to the test!

Do you wash your legs? Yes, that’s a legitimate question. And prepare to be shocked because there are more people who DON’T wash their legs than you’d realize. Their reasoning is that GRAVITY takes care of the wash. So are the non-washers saving time in the shower or are they just extremely dirty? Let’s turn on the hot water and find out.

Take a selfie of your face. Now flip the photo. Something looks off doesn’t it? That’s because the symmetry in your face may not be perfect. And neither is mine! But what does it take to make the perfect face? And are some faces inherently better looking than others?! Start watching to find out if math can make you more beautiful.

We all know how HULK can transform from human to giant green monster in the course of seconds (hint: it’s gamma radiation). But, what's the secret to his pants transforming like they do? She-Hulk explains this away as just “spandex,” but there’s NO way that I’m buying that! This is what I think his pants are really made of…

The holiday season is approaching and it’s almost time to stock up on gifts. However, holiday shopping this year could get ruined because of…well, tariffs. With all of the rising prices and shipping delays, this Christmas season may not be so jolly…

Goth fashion has taken over TikTok in the past year, however this trend is far from new. In fact, it actually dates back nearly two THOUSAND years! Let’s take a look at the full history of goth and how it has continued to evolve over time…

Labubu has changed the WORLD… but has it been for the better or are they setting us up for failure? In today’s episode, we will be deep diving into how Labubu has not only affected PopMart sales, but how many businesses are now using them to stay afloat…

Umamusame: Pretty Derby has become the latest internet obsession! This anime horse riding game has everyone asking what this game is even about and how it got so popular. However, I want to talk about something that we absolutely must discuss…their fashion!

Which hair tie is truly the BEST for you? Elastics or scrunchies? Fancy or basic? Finding a hair tie that will last all day without causing damage can be challenging…but that’s why I’m here!

Do TV high schools even HAVE a dress code? We’re going to be taking a fashion deep dive into some of your favorite shows and movies like Mean Girls, Euphoria, and Victorious to see if they pass or fail modern day dress codes!

How much would YOU pay for a Labubu? Today, I will be diving into the black market of Labubu resellers to see how much it REALLY costs to NOT get scammed. We are going to go through the whole process together, with three of the most popular reselling methods to find out how to spot a fraud - from online listing to meeting in person…

Pedro Pascal has recently caught the eye of the public and people are OBSESSED. But…why? What makes him SO magnetic and why are some people actually getting upset about it? All of these questions will be revealed in today’s episode!

Did Shein and TEMU finally get BANNED? The French Senate passed a new law where your Shein hauls could get you fined for over $100K. But HOW is that even possible? In today’s video, I will be discussing what this means for the fast fashion industry and whether a bill like this can truly help to protect our planet.

What IS the Gen Z Stare? Millennials are saying one thing, Gen Z is saying another, but who is right and is it REALLY a new trend at all? In today’s episode, I will be taking a deep dive into this generational debate and hopefully putting this battle to rest.

KPOP Demon Hunters is EVERYWHERE and it has consumed my entire personality for the past month. It’s completely taken over my Spotify playlist, TikTok feed, and even my own personal group chats! But, it’s given me the opportunity to talk about a topic I’ve been DYING to discuss…K-Pop fashion!

Who packs the best bag - Millennials or Gen Z? Today, we are taking the trending question “What’s in my bag” to the extreme to find out who’s packing greatness and who should pack up and go home…

Are Amazon’s Prime Day Deals a SCAM? Today, I am taking a closer look at Prime Day to find out if it’s the real deal or if those deals are really just a scam wrapped in pretty Amazon packaging.

Are we experiencing the DOWNFALL of Etsy? The site that was once known for handmade crafts and vintage goods has now become cluttered with AI products and dropshippers. In today’s video, I will be shining a light on how this affects artists, crafters, and you – the customer.

With the price of clothing continuing to rise, thrifting has become the go-to source for revamping your wardrobe. However, do you truly know the BEST way to thrift? In today’s episode, I will be giving you the best tips on how to get the greatest deals from your local thrift store!

Has Nike TRULY fallen off? Although Nike has maintained its popularity, its sales have fallen off tremendously. In today’s episode, I will be doing a deep dive into how they not only are failing to compete with other brands but how they were possibly the cause of their own demise.

Do makeup setting sprays ACTUALLY work? Luckily for you, we will be testing FIVE of the most popular setting sprays to test their sweat, splash, and stamina to see which ones will keep your makeup looking fine and which ones are actually a waste of time.

Have you ever wanted to recreate an iconic look from your favorite movie? In today’s episode, we're making a little bit of movie magic of our very own! From “She’s All That” to “Princess Diaries,” we’re going back in time to redo some of our favorite movie makeover montages!

Which country makes the BEST sunscreen? We’ve tested whether sunscreen actually works, whether sunscreen gels, mousses, or milk are better at keeping away the burn, and now it’s time to complete the trilogy.

Have you ever RUINED your hair with too much heat? Heat is one of the fastest and easiest ways to change up your hair look, however many people feel it's the WORST thing you can use to style your hair. Heat styling can actually be safe, IF you know how to use it right which is what we’re going to be talking about in today’s episode!

Can you create a cute, affordable outfit from Costco? In today’s episode, we are going to put Costco to the ultimate fashion test by testing THREE levels of outfit: Casual, Date Night, and a Couture look so stunning that you can even wear it to the Met Gala.

Have you ever wondered why your pockets are SO small, Loyal Theorist? If not, then you're probably a dude. You see, women’s pockets are notoriously known for being tiny and useless. But WHY are they so small? This is a conspiracy that goes deep! So watch to find out who killed women’s pockets.

Have you ever thought, “why do I look bad in everything?” We promise, you DON’T! But one factor that could lead to you feeling that way is not dressing to your body shape or body type. So today we want to show you exactly how to find your body type. First we’re using various tests like Kibbe, Fruits, and Myers Briggs. AND then we’ll teach you how to dress no matter the shape of your body: rectangle, pear, or inverted triangle. Let us know your shape in the comments below!

You should be SCARED, Loyal Theorist. Why? Well, your makeup is POISONING you! That’s right. Take a second look at your foundation, mascara, lipstick, and other beauty products because it’s totally toxic. Here’s why you may want to throw away all it…

Maybe you’ve heard that school uniforms make you smarter. Dress for success, right? WRONG! Schools have been lying to you about school uniforms, and we’re going to expose the truth. Watch to find out whether school uniforms actually work or if they’re just a ruse.

According to Wednesday Addams, her skin breaks into hives and flesh peels off her bones when she even TOUCHES Color. Wait a minute… is that real? Can you actually be ALLERGIC to color? Let’s find out…

Okay, HOW on Earth is this dress possible? Seriously, a spray-on dress?! This thing defies all logic and physics. Yet Bella Hadid wore a spray-on dress during Paris Fashion Week and turned everyone’s head. So let’s learn the science of how this impossible clothing is actually possible.

Welcome to the first episode of Style Theory Basics! Today we’re covering the foundations of color theory and how YOU can use it to your advantage. Don’t trust a TikTok filter to do the work; trust us, there’s a better way!

Think of your all-time favorite villain. Is it the Joker? Thanos? Big Jack Horner? Whoever it is we guarantee they’re wearing purple. But why? WHY do the most iconic villains wear the same color? Does wearing a deep violet automatically make you EVIL? Or is there something else we’re missing?

You’re washing your clothes WRONG! As a matter of fact, Loyal Theorist, you may be making your clothes even dirtier (and bluer) by throwing them in a washing machine. If you’re looking for house hacks or cleaning hacks for your latest load of laundry, we’re happy to help. But there is a secret that Tide, All, and Persil are NOT telling you. Be warned because after watching this episode you may want to burn your entire wardrobe! Or at the very least, you’ll learn how to do laundry the RIGHT way and not harm yourself in the process.

Welcome to MEAT WEEK, Loyal Theorists! Before you check out our other meat-themed content on our other channels, Game Theory, Film Theory, and Food Theory, we just HAVE to talk about the weirdest fashion trend around meat: that is, Lady Gaga’s meat dress. She wore the mutton chops at the 2010 MTV Video Music Awards (VMAs) and her attire made its way around the internet, so much so, that we’re talking about it 13 years later! But why? Well, in honor of Meat Week, we’re wondering whether you can actually EAT the dress and how many calories you would intake if you did consume it all. So grab a knife, and let’s dig in!

Hey Theorists, how short are your pants? Are they as short as Pedro Pascal’s shorts at the 2023 Met Gala? Or as long as Rihanna’s flowing Valentino Haute Couture gown? Well take a good look because your answer may determine whether we’re actually in an economic recession or time of prosperity. But, wait… how is that possible? Your shorts can’t ACTUALLY predict the future, can they? Hang on to those short shorts because we’re about to find out!

If you’ve ever worn lipstick, lip gloss, or chapstick at some point in your life, then you know how difficult eating and drinking can be. Of course some of the application goes onto your food, but where does the rest go? That’s simple: into YOUR mouth. That’s right, you are EATING your lipstick every day. But, it can’t be that bad, right? WRONG. In fact, you may be ingesting more lipstick in your lifetime than you actually realize. So is it 6lbs? 9lbs? 20 lbs? Let’s find out…

We’ve all seen the “TikTok Made Me Buy It” and “Viral TikTok Products” videos, and as we know there are some WEIRD TikTok products. But some of the recent strangest are the ph5 color changing dress and Nike Air Force 1 uv activated shoes! Mia Maples, HopeScope, Izzipoopi, and other influencers have all given their SHOCKED reactions to the products. But today we want to ask how this MAGIC actually works and… is it even worth it?

We have BIG news, Loyal Theorist! We conducted the world’s LARGEST color analysis in history just so we could prove the internet wrong. If you’ve explored the fashion and style vertical at all on YouTube, Instagram, or TikTok, then you’ve likely seen the thousands of color season tests. (Btw, are you a winter, summer, autumn, or spring?) But how LEGIT are these color analyses? And do they REALLY affect how others see you? Let’s find out…

Women’s clothing sizes kind of… SUCK! Lady Theorists, if you’ve ever taken a trip to any clothing outfitter, then you know the agonizing struggle of finding the right size. You may be a size 6 at one store but a size 8 at the next. It’s a total mess. But why? Why is this the way women’s clothes are set up, and where did it all start? This is the Great Size Conspiracy!

SHEIN is back at it again, Loyal Theorists. If you remember from our previous episode we learned that the fast fashion brand STOLE from popular YouTuber Cassey Ho (Blogilates). But things just got WORSE. Not only did they steal from Cassey again, but they also got involved in a Rico lawsuit and earned BAD press from social media influencers. Can SHEIN survive this?

Edible underwear… It sure is a thing! But is it edible? And is it underwear? Today MatPat wears it around for 48 hours to answer those exact questions. Find out if the undergarments can withstand a day of script writing, yard work, and the McDonald’s drive through. Or just stick around for the zaniness that took place throughout the day. Trust us, this is the WEIRDEST episode we’ve ever done!

Luxury is different for everyone. For some, it’s wearing expensive brands like Gucci, Supreme, and Rolex. For others it’s wearing a very high quality, subtle sweater that costs $1,000. The difference in perception is old money vs new money thinking. And trust us, Loyal Theorists, the way that you think about rich people is all WRONG!

Does sunscreen actually work, Loyal Theorist? Recently TikTok has been filled with naysayers trash-talking sunscreen. And that got us to wonder: What is the difference between the different SPFs? Does the brand, such as Sun Bum or Banana Boat, change your tan? Are there any other products, such as mayonnaise or coconut oil that could perform better? It’s time to BURN, baby, BURN!

Something is stirring in the makeup world, Loyal Theorist. Yes, of course, it has to be James Charles! Everyone is canceling him for selling paint makeup. But we’re not here to talk about the James Charles controversy; instead we’re wondering WHY on earth he’s selling paint to consumers. Trust us, “Painted” isn’t all glitz and glam…

Today, loyal theorists, we’re learning how to shave your face. But, we’re not just grabbing a razor and having at it; no, we’re using 8 guys and 10 different blades to find the absolutely PERFECT way to shave. Which razor works best: five blade, safety razor, straight edge, electrical or something else? Lather up that shaving cream and get ready for some awesome grooming tips!

Smile, you're being watched! It seems like we can't go anywhere nowadays without being captured by some kind of surveillance camera. Even simple trips can result in our facial data being recorded by TONS of different cameras. What if there was clothing that could prevent that, that would prevent you from being recognized and your face stored by AI? Well friends, let me tell you a little bit about Anti-Surveillance Clothing!

How calm are you, Loyal Theorist? Calm enough to tackle working a 9-5 job, taking out the garbage, mowing the lawn, cooking dinner, doing laundry, unloading the dishwasher, and EVERY other major chore? Well, if you’re feeling STRESSED out by everything in life, we have a solution for you: Feng Shui.

Boo! It’s SPOOKY season, Loyal Theorist, and that means it’s time to get in the SPIRIT of Halloween. Sure, we’ve already been munching on candy and watching fall movies like Hocus Pocus and The Nightmare Before Christmas. But, today… oh today… we’re dressing up in the most WICKED Halloween costumes from the past 100 years. Witches, ghouls, ghosts, and monsters BEWARE because what we found will make your blood curdle.

Socks are great! They come in all different colors and sizes; there are long socks, short socks, fuzzy socks, dress socks… But the best part about socks, other than covering up those nasty feet, is that they keep us warm. But there are _some_ people out there who argue that wearing ONE sock is better than wearing two socks. There’s no way, right? Today, we put that theory to the test!

Around Black Friday 2023, TikTok shut down THOUSANDS of small business shops on its platform without warning. Yes, those small TikTok businesses that SarahGrace, HopeScope, Mia Maples, and other creators love to buy from and make haul videos about every week... they're GONE! It sounds kind of shady and downright disturbing, right? But what if we told you TikTok just saved those small businesses MILLIONS of dollars? Here’s the lowdown on the TikTok Shop scandal…

If you’re one of the 50 million people who watched the simplynailogical videos putting on 100+ coats of nail polish, then you know nails can get pretty out of control. Well, we decided to take the 100 layers challenge idea and kick it up a notch by trying to apply 1,000+ layers of nail polish to a hand. Can it be done? Can we make nail art pretty enough to go viral on TikTok? Will HopeScope end up reacting to this “satisfying” creation? And will we reach the top of #PolishMountain? Today, loyal Theorists, we find out in this ultimate nails challenge!

Are caffeine skincare products worth it? Like, do the serums, scrubs, and facemasks actually give you as much energy as, let’s say, a Diet Coke, Monster Energy, Red Bull, or even coffee? Are you actually absorbing that energy through your skin? We put our caffeine addictions to the side to first go caffeine free and then test a new skincare routine. Just like Mia Maples loves to do with viral TikTok products and HopeScope with satisfying viral products, we’re experimenting with a whole new routine that could change the way we take care of our skins… or it may just be a bunch of bunk!

After seeing the fun videos full of fashion inspo from Ellbat (I Hired a $200 Stylist and $20 Stylist to Dress Me for a Week) and Mia Maples (I Hired 3 Stylists with Different Aesthetics to Style Me), we’ve decided to test the world of online personal stylists for ourselves. Today we’re testing Fiverr vs Stich Fix to see if any of these digital personal stylists are worth it. What is the cost? Can Ai really determine what we should wear? And can we actually find a new look in this process? C’mon, get ready with us as we try on a whole new wardrobe!

Which skincare products do YOU use, loyal Theorist? Neutrogena? CeraVe? Cetaphil? Pond’s? Well, you may want to take a CLOSER look at the label. It turns out that the skincare industry may have been lying to us for years about what’s really hidden inside of their products. Sorry, Mia Maples, but you may think twice before doing about skincare test video because this could change your daily skincare routine FOREVER.

The countdown begins, loyal Theorists. This is MatPat’s FINAL Style Theory ever. We knew we had to go out with a BANG! So, we’re looking back at Matt’s time on Style Theory, what we’ve learned, and whether MatPat has _actually_ become a real style icon by putting him to the ultimate styling test. Grab yourself a bow tie and let’s suit up!

Hello, loyal Theorists, and welcome to Amy’s FIRST Style Theory! Today we’re diving back into our favorite Style Theory setting: the bathroom. We’re testing the best ways to shave your legs with a fun experiment. Which is the best lubricant: shaving cream, soap, or something else? Is there a best brand to use, like Gillette? Well, by the end of this video, we promise that your legs will be perfectly silky smooth!