The men travel to Austin, Texas, and learn the rules of the game. They are sent into a nightclub to demonstrate their current lack of social skills before Mystery and his wingmen show their students how a real pick-up artist does it.

The students get a complete make-over, then are taught tried-and-true cold approach pick-up lines, known as openers, to use on women. Later, the men try out their new looks and lines at a nightclub. The first student is eliminated.

The seven remaining guys compete in a storytelling contest. The winner gets a private lesson with Mystery where they learn a top-secret attraction gambit. Later, Mystery shows how to build attraction using a "higher value" concept.

The six remaining students are treated to a lesson in how to kiss with the help of some attractive female coaches. The students then square off in a kiss challenge where a women decides who kisses best. Later, the guy deemed best kisser gets pointers from Mystery at the club. The contestants' ability to kiss-close will decide which student gets eliminated.

Mystery throws the remaining five guys a pool party so they can confront their body issues. Later, the students practice attraction skills at a coffee shop, and a fourth contestant is eliminated.

A lingerie party challenges the remaining four men's abilities to simply listen. A conflict between two of the men threatens to tear apart relationships in the house. Later, the guys head out to try their luck at "instant dates" and then they square off in the toughest elimination yet. For the field test, the men must "bounce" a woman to another venue.

Mystery gives the final three a lesson on picking up "hired guns" (waitresses, strippers, baristas) and the guys are tested on their new skill at a local gentleman's club. One unexpected contestant gets his own private lesson in kissing from a stripper. The guys are taught the art of picking up "moving targets" and are challenged to pick up women on the street before one more competitor is eliminated.

The final two students put their 8 weeks of training to the test when they hit the town and approach women with Mystery and his wingmen. Mystery reveals a surprise twist for the final test. The winner walks away with the title of Master Pick-Up Artist and $50,000.